Results
What changed for the builders we work with.
High Level Homes
Ten years on referrals. Then one of the architects started talking about retiring.
“I’d say just do it. The results speak for themselves.”
- Before
- Ten years on referrals, one architect carrying most of them.
- We built
- Project walkthroughs, Russell on site, website content and social.
- Now
- More consistent work, and better projects coming through.
Project walkthroughs · builder on site · website content · social
Russell Jones · High Level Homes · Melbourne
Harbcon Built
Around 50% growth in twelve months.
“They’re not just videographers, they’re actually trying to grow your business.”
- Before
- Ten years in, a strong network, and nothing working beyond it.
- We built
- On-site shoots across every build, each one turned into a video breakdown, with Nick coached on camera.
- Now
- Around 50% growth in twelve months, less haggling over price, and five people asking to join the team.
Nick had tried fixing it himself by editing his own videos. Friends noticed them, but they looked nothing like what other builders were putting out. We ran on-site shoots across Harbcon’s new builds and commercial jobs and turned each one into a breakdown of the work. Five people approached Harbcon about joining the team after seeing his brand.
Monthly on-site content · project films · authority clips
Nick Harb · Harbcon Built · Melbourne
NE Homes
A book full for 18 months, and only $3M+ builds from here.
- Before
- Referral only, no forward visibility, competing on the number at the bottom of the quote.
- We built
- Positioning against volume builders, and the website and messaging built around it.
- Now
- Around fifteen enquiries a month from organic channels. Book full for eighteen months. $3M+ budgets only.
The positioning drew a hard line against volume builders. One line on the site says volume builders modify a fixed design and call it custom. Another commits that the director has been on site within the last 48 hours at any point during construction. Through organic channels, NE Homes started pulling around fifteen enquiries a month, enough that Bill now turns work away.
Positioning · website · messaging · content
Bill · NE Homes · South-east Melbourne
VYOM Builders
From chasing $400K renos to closing $1.2M new builds.
“Could not recommend them enough.”
- Before
- Renovations, chasing every $400K job that came in.
- We built
- Meta campaigns and a landing page aimed at new-build clients.
- Now
- Closing $1.2M new builds.
Meta campaigns · landing page · ad creative
Naresh Serai · VYOM Builders · Brisbane / Gold Coast
Granny X
A hundred leads a month became ten good ones. Close rate went from 10% to 50%.
- Before
- A hundred leads a month and almost none worth a phone call. Investor-facing granny flats in a market that priced by the square metre, with no way to tell a serious enquiry from a tyre-kicker.
- We built
- Positioning for investors, a new website, content, and the Meta campaigns we still run.
- Now
- Around ten leads a month, all real. Five book themselves straight into a meeting. Close rate from 10% to 50%, with one or two signing every month.
Positioning · website · content · Meta campaigns
Granny X · Victoria
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