Story
Why a builder.
My father is a builder. This is the business I built for him.
I started in real estate, got laid off, and found out the thing I actually cared about was filmmaking. That took me into marketing, where I joined Wingman Group as one of its first team members and built the brand and marketing engine from scratch. Within eighteen months that work helped put Wingman on the AFR Top 100 fastest-growing companies list.
Around the same time my father, a builder, was working harder than anyone I knew and never feeling stable. Good work, no idea where the next job was coming from. I applied everything I’d learned about positioning and storytelling to his business, and it worked.
That’s the reason Soko Studio exists. We take the growth-marketing playbook that built an AFR Top 100 company and the instincts of a film studio, and apply them only to residential builders.
“That’s the reason Soko Studio exists.”
